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Mr Edwards. Palmy's Toy Man

Growing up in the 1980's and '90s, my childhood felt like something straight out of a Little Golden Book - filled with simple joys, a close-knit community, and moments that now seem almost magical. Among those cherished memories is Mr. Edwards, fondly known as "The Toy Man" - our city’s very own Geppetto.

Born in Iowa, a state known for its endless fields of corn, Mr. Edwards’ journey to Palmerston North began with a calling of faith. After serving in the army, he returned to civilian life and travelled to New Zealand in 1963. He raised his three young daughters on his own, with unwavering devotion after the sudden loss of his wife, taking up toy-making to supplement his income.


Mr. Edwards using his saw at a workbench, focused intently. Shelves with jars fill the background; setting is a workshop.
Mr. Edwards in his workshop

In the 1980s, my dad and I often wandered uptown, and one of our favorite stops was to visit Mr. Edwards. You’d usually find him outside the old post office (later known as "High Flyers") with his trusty bike and trailer, brimming with handmade creations. There were acrobats that somersaulted, paddles with pecking birds, and merry-go-rounds with wooden peg men that spun with a twist. I still remember the warmth in his eyes behind those thick glasses as he showed us how each toy worked.


I had the pleasure of speaking with Michael, Mr. Edwards’ son, about his father's legacy. When asked how his dad would like to be remembered, Michael said, “As a man of his word - you could always count on.” And he truly was. If Mr. Edwards said he’d do something, you could trust it would be done.


Recently, I stumbled across one of Mr. Edwards’ merry-go-rounds on Facebook Marketplace. It was a surreal trip back down memory lane, as memories came flooding back. After confirming with Michael that it was indeed one of his father’s creations, I bought it immediately. Holding that toy again, I was transported back to those childhood moments of pure wonder.

Today, as I watched my own son spin that same merry-go-round, I felt a deep sense of gratitude for Mr. Edwards. He didn’t just make toys; he created memories that continue to bridge generations. His legacy is a testament to the power of faith, kindness, and creativity.




 
 
 

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About Me

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I’m a creative thinker with a passion for crafting meaningful connections and engaging marketing that truly resonates. Whether it’s brainstorming outside-the-box ideas or bringing a vision to life, I thrive on creating work that makes an impact. When I’m not immersed in projects, I’m a proud mum to my toddler, Noël, who keeps me on my toes with his love for Big Bird and Ms. Rachel!

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